Seminar programme
All seminars take place in room A02.
09.00
Seminar with the Swedish Business Travel Association (SBTA) in collaboration with Svenska Möten.
This year will be particularly exciting, with many new developments, challenges and changes facing our industry. Among other things, the seminar will cover the following topics:
- SAS' new domestic flight network
- The challenges facing Sweden's train operators
- The demand on business
- The biggest risks facing the hospitality industry
Fredrik Hermelin, General Manager, SBTA, together with Michael Schüller, CEO of Svenska Möten, will highlight the latest trends and challenges, as well as what you as a meeting buyer can think about to create the right conditions for your business trips and meetings.
They will touch on the importance of meeting culture, sustainability, inclusion, safety and efficiency.
13.00
Hearing: Sweden's Coolest Event
The event industry has taken the lead in the world of communication. In the twentieth century, page three of Dagens Nyheter was the answer to all marketing challenges. In the early twentieth century, the answer was a stylish TV4 advert. Today, the answer is a (mega) event. Sweden has gone from being grey and dull to becoming a Mello country. Large meetings, concerts, All-Svenskan football matches and congresses are now commonplace for the Swedish people and attract tens of thousands of visitors. How did it get this way? Is this a temporary blip or just the start of something even bigger? And what can hotels and event venues do to support this development? And how do you create an event that becomes more than just a jolly?
The seminar will start and end with two exciting event cases presented by Minnesota and Onemotion
On the panel to discuss this are:
Olle Nyström, content director at Minnesota, one of Sweden's leading communications agencies in events and sponsorship.
Cecilia Perlind, CEO Sponsor and Event Association
Jonas Bodin as Chief Operating Officer (COO) at UTG. He founded the event agency Inspiration Communication and Event, which later became part of Creative Meetings, Unlimited Travel Group.
Henrik Vallentin, VD, Event Logic
Magnus Widell, VD, All Things Live
Monica Enqvist, Director of Communications, Stockholm Business Region AB
The conversation is led by Travel News Editor-in-Chief Viggo Cavling
14.00
What happens to aviation in 2025?
What will be the impact of SAS leaving Star Alliance and joining SkyTeam? Will Ryanair expand further when the flight tax is removed? Should we expect Kastrup and Gardermoen to surpass Arlanda? As in previous years, the industry faces numerous challenges, including pilot and aircraft shortages, sustainability concerns, ticket prices, economic conditions, and a weak currency. What happens now that BRA and Bromma are phasing out their domestic services? Will SAS be able to fully replace?
At our hearing, we will present findings from our major 2024 travel survey, conducted in collaboration with Nordic Bench.
Panelists:
Susanne Norman, Director of operations Swedavia,
Didrik von Seth, SRF
Catrin Mattsson, IATA
Lars Sande, Norwegian
Carl Bergkvist, Stockholms Handelskammare
Martin Kotte, SAS
Peter Norman, regeringens Arlanda utredare
15.00
What happens with leisure travel in 2025?
According to many, the travel industry—especially leisure travel—is heading toward a brighter future. Air travel tax will be abolished this summer, inflation is becoming a thing of the past, interest rates are falling, unemployment is expected to decrease, and Sweden's GDP is set to rise. Many believe that this upcoming economic boom will encourage more people to travel next year. How well-prepared are the major charter companies for this?
However, there are still clouds on the travel horizon, such as protests against over-tourism in Spain, extreme heat in Greece, staff and aircraft shortages, and Russia's ongoing war of aggression against Ukraine. Where will we choose to travel in these troubled times? And what will we expect from our vacations? These are some of the questions we will explore.
Panelists:
Jessica Enbacka, TUI
Magnus Wikner, vd Ving
Didrik von Seth, vd SRF
Lina Skandevall, reseexpert i Travel News och TV4
Tobias Jönsson, vd Apollo
Stefan Chatzopoulos, Sverigechef Sunweb Group